Digitalization is among the key elements that lead to a company’s growth. It truly is more than the removing of paper documents and employing computers to log data – it truly is about building a new way of doing business that focuses on client satisfaction, internal interaction, and the stream details. It is about being more efficient, gaining awareness over business spend and making decisions with appropriate numbers, and also connecting your complete team to a common mission that drives international growth.
This can be a dynamic procedure that changes the ways businesses create and capture value in the marketplace. It may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive position, firms should be constantly informed go right here of digitalization’s effect on their BMs and the encompassing business environment.
To explore the result of digitalization on a firm’s BM, qualitative empirical info were collected from 12 interviewees employed in two unique industries, auto and advertising. Due to the fact that equally industries are seen as a different business models, this kind of research design allowed for a great in-depth a comparison of how digitalization impacts the inspiration of any firm’s BM.
The selection interviews revealed that in the media industry, the impact of digitalization was felt many clearly pertaining to value creation and worth capture factors. This was mainly due to the fact that the media industry areas strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.
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