The Good, the Bad, and the Ugly of Chatbot Marketing Automation

His bot asked for each of these details individually in a conversational manner. After collecting these details, the bot could compose a short letter by plugging details into a template the citizen could send to their local government. The bot did not have to use any fancy underlying tech and performed more like a conversational form than a robot lawyer.

What is AI marketing strategy?

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential.

Chatbot marketing facilitates this strategy by letting you automate aspects of the competition. For example, your chatbot may invite online visitors to participate. Even better, you may implement it on your existing program by making it ask additional questions. It usually involves attention, interest, desire, and action stages, and chatbots often help in the interest stage.

Craft your bot’s voice and personality

So, your business should benefit from chatbot features to bolster the marketing strategy and ensure value to customers. Naturally, conversational bots will help you reach out to more customers, start more conversations and achieve a better engagement. This is why chatbots are now a top channel of communication between customers and businesses. Send simple customer satisfaction surveys and follow-ups to your visitors after the conversation is over. This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you. This can show if you’re meeting customer needs and what you should change to improve.

What are the benefits of chatbots marketing strategy?

Real-time response – Your business can use bots to deliver fast, real-time responses to customers and avoid losing them to competitors. One-on-one responses – Customers expect immediate one-on-one responses and you can use a chatbot to meet that goal and enhance their experience with your brand.

These chatbots have a script that follows a simple decision tree designed for specific interactions. This can give you a competitive advantage so you can fill market gaps and cater to customers more effectively. Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours. There’s a lot that can go into a chatbot for marketing, so read our customer service chatbots article to learn more about how to create them.

Test your chatbot

Businesses use loyalty programs to encourage customers to pay for products and services. Yet, according to research from informational technology company Capgemini, most people waste their memberships. Depending on your customers’ purchases, your chatbot could suggest related products also purchased by other customers. Most eCommerce websites have a similar function, showing related products that customers might also want to buy. But with a conversational AI chatbot, the suggestion will feel more personal, and customers will be more inclined to take it.

chatbot marketing strategy

They can showcase updates and news to visitors, like a digital journalist. According to the newest trend of conversational marketing, advertising works best when it’s done in a more natural, dialog-like way. Prior to launch, many conversation trees and customer journeys seem obvious and easy to implement.

Chatbot Marketing for Community Management

Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance. The chatbot interaction culminates with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward. For each of the questions you’ve asked, figure out the best responses users can choose from. Create multiple responses for every question so you’re more likely to satisfy the user’s needs. This is essential because demographics differ for each social network.

This France-based top beauty and self-care brand started using its first bot in 2016 on the Canadian messaging platform, Kik. Chatbots can easily scale to handle a high volume of customer inquiries and requests. As businesses grow, chatbots can be trained and updated to handle an increasing number of tasks, ensuring that customer service remains efficient and effective.

Don’t disguise your bot as a human

You don’t need to hire any more people, chatbots work without a salary and are available 24/7. The incredible cost-saving and lead or sale generation from a chatbot usually results from a one-time investment, which will allow you to fulfil your business goals and objectives long-term. Bots are a one-time investment and can be available 24 hours a day, 7 days a week.

chatbot marketing strategy

You can count on chatbots to handle initial communication and collect any necessary details from the customers. Customers can choose from different options on the company’s Facebook Messenger bot and depending on the choices, they’ll get a customized message with recommendations. Potential clients can also choose to speak to customer support straight away if they don’t feel comfortable communicating with the chatbot.

What Not to Do in Chatbot Marketing

With bot marketing, it becomes incredibly easy to not only personalize the experiences but also to ensure relevant offers and discounts to customers. To avoid that scenario, you should turn to automation as chatbots are a great tool for saving time with meetings. AI bots are proving a great tool to auto qualify leads because they can ask relevant prequalifying questions to visitors.

  • Customers can use RI-bot to check on orders, ask about a product, locate a store and more.
  • As can be seen with the above example from Spotify, the music industry, in particular, is one that has embraced chatbot technology.
  • For example, you can promote the contest on social media and ask users to sign up via the chatbot.
  • When it began, DoNotPay was a chatbot that helped aggrieved citizens draft short letters to contest parking tickets.
  • Businesses can use chatbot marketing to spread the word about their business and offer promotions to entice customers.
  • This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.






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